Dr. Emoto, a Japanese scientist, claimed that human consciousness has an effect on the molecular structure of water. He conducted an experiment in which he labeled jars of water with positive and negative language such as “Love”, “Thank you”, and “You make me sick”. He observed the molecular structure of the water before and after his experiment. With the positive words, the structure had become beautiful crystal structures. While the negative words did not seem to have any structure but a slight darkening in color.
Voss water bottles are a distinct shape and easily recognizable. In this idea, Voss strips its label for positive ones. The image of the water molecule will be displayed on the label next to its word. If humans are made up of 60% water, how can this campaign affect us for the better?