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Triumph

 

Product

Triumph Motorcycles

Insight

Motorcycle body designs and adverts have been focused on the male market although women motorcyclists have increased by 25% in the last 5 years.

Concept

Triumph encourages women to enjoy riding on a motorcycle as the driver. 

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Social

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Voyage Cruiser

On Sunday March 8th, 2020, International Women’s Day, we’re going to release a limited-edition cruiser. This one-seater will inspire women to explore the role as driver and take up the thrill of a solo adventure.

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Instagram Digital Wall Display

Traveling digital wall display with a fan so users can hop on using the hashtag #TriumphRoamFree to take social pictures that look like they’re riding our new Triumph Voyage Cruiser

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Partnership with The Litas

Triumph sponsors a poker run with The Litas using a Triumph branded card deck 

(The Litas is a world-wide network of female riders in over 29 countries)

 
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Branded pins

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