Motorcycle body designs and adverts have been focused on the male market although women motorcyclists have increased by 25% in the last 5 years.
Triumph encourages women to enjoy riding on a motorcycle as the driver.
On Sunday March 8th, 2020, International Women’s Day, we’re going to release a limited-edition cruiser. This one-seater will inspire women to explore the role as driver and take up the thrill of a solo adventure.
Instagram Digital Wall Display
Traveling digital wall display with a fan so users can hop on using the hashtag #TriumphRoamFree to take social pictures that look like they’re riding our new Triumph Voyage Cruiser
CW / Danielle Ciccolo